What should i pin on pinterest

How have lives changed as a result of your product? An improved house? A spiced-up love life? A more confident job seeker? Think about the solutions that you are providing to your customers and translate that into compelling visuals that can be pinned.

Videos can be taken with a smart phone and kept to about seconds. Everyone can be a videographer with a smartphone! Playable GIFs are now viewable on Pinterest! GIFs are great for expressing something that a stationary photo cannot. GIFs are mainly used to entertain your audience and make them laugh. Get a sense of humor and share a GIF or two today!

These can include inspiring quotes or blog graphics that lead to an outside website. To achieve this, you must pin consistently. Since I got started as a Pinterest marketing strategist and enthusiast, I see a lot of newbies come in who are eager to use every social media channel. They dabble a little in Facebook and a little in Twitter , and then they sprinkle in occasional posts on LinkedIn and Pinterest.

Once or twice a week, they post a bunch of content on Pinterest, some of which sticks and is seen and some of which is not. This is not a very solid strategy for using the platform in the way that Pinterest wants you to use it.

Pinning less frequently but more consistently is more preferable. Think of a Repin as a share on Facebook or a Retweet on Twitter. Rich Pins automatically pull more information from your website to the Pin.

The point is to provide more information, such as product availability and up-to-date pricing. These are much like regular Pins, but instead of a static photo, they feature a video that loops. Instead of just one image, carousel Pins feature multiple images.

Up to five images can be added to a carousel Pin. This Pin format makes it easier for Pinners to shop for similar products. When a Pinner clicks on the magnifying glass in the bottom right corner of a Collections Pin, white dots will appear. Idea Pins can be used to promote your brand in a new way, by customizing the colors and fonts in your Pin, creating step-by-step guides or curating collections.

Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration. Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.

A secret board can only be seen by its creator and invited collaborators. Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.

Pinterest business accounts have access to important metrics and analytics via Audience Insights. Learn more about how to use Pinterest analytics and what platform-specific metrics you should be tracking. This augmented reality tool is available on mobile devices only. Pinterest Lens is a camera tool that lets users take a picture of something — like a product or a Pincode — and then they can find related content on Pinterest.

Pincodes are essentially QR codes. These codes can be placed on hard copies of marketing material like a business card or a press release and scanned using Pinterest Lens — the codes then link back to a Pinterest board or profile. Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts across platforms from one dashboard.

Then, click Add social network:. Click Post now to publish the Pin immediately. Tell people what your article is about to inspire them to click through to read it on your blog. Use the Pinterest trends tool to gauge the potential reach for different topics you might want to post about.

That data can help you decide where to focus your content. Aim to create fresh Idea Pins every week to engage your current audience and maximize your potential to reach new people. They last forever and help you grow your audience.

Add keywords in your descriptions for the same results as using a hashtag. I hope these ideas make your Pinterest Pin creation more effective and natural as you get into the flow of following these best practices images.

Spending time and effort will pay off for your Pinterest presence and bring more traffic to your website. Hello Thanks for visiting my website! Sign up for my newsletter to break up all the boring work email. Go ahead, make someone's day!