Who invented pepsi max

Playing the new-product game is a risky pursuit in any industry. The softdrink business is no exception. The number of dramatically successful new softdrink products released over the past decade or so can be counted on two fingers. Since , only Diet Coke from Coca-Cola Company and Sunkist from Cadbury Schweppes have generated big sales and secured a firm position in the softdrink industry. A third product might soon join Diet Coke and Sunkist on the list of big new softdrink brands.

They are not laughing now. Based on its sales to December 31, which is the most recent sales information available, Pepsi Max is on its way to achieving the market share predicted when it was launched. According to information gathered by the research firm A. Nielsen, Pepsi Max had 3. Pepsi Max held Pepsi Max's market-share dip in December is not surprising. We acquired the brand in and it has since become the No. Pepsi became the first national cola to offer a no-calorie option to consumers when Diet Pepsi was introduced in In , we entered a joint venture with Starbucks to market ready-to-drink coffee under the North American Coffee Partnership.

In , PepsiCo entered the bottled water market with Aquafina, which is purified using a proprietary seven-step reverse osmosis process known as Hydro-7 to guarantee purity and taste. The Modern Family star was only 17 when she starred in her first commercial.

The second Pepsi ad ran in South America and featured Vergara in a bikini trying to get across the hot sand to a Pepsi cart. Vergara said that the commercial made her famous and that it was one of the reasons why the company approached her to be a spokesperson for Diet Pepsi in By , Pepsi was selling the bigger bottles to thirsty consumers everywhere. In the s, Pepsi Japan approached Canadian comic book artist Travis Charest to create a character to be used in their television commercials.

Charest came up with a faceless superhero named Pepsiman, who ran around bringing the beverage to anyone in need. Safety Warning: Contains a Source of Phenylalanine. Britvic Ireland Ltd. Box , Dublin 10, Ireland. Under the Authority of PepsiCo, Inc. Brand details.

Brand Pepsi. Launched in , Pepsi Max has been bringing sugar-free refreshment to the next generation ever since. Pepsi quickly became a popular drink, with young and old enjoying its refreshing, energising taste.